New Form Company ProfileWhat is the name of your company?Where is your company located?Select oneTiranaDurresShkoderOtherHow many employees does your company have?Select one<1010-5050-100100+Market Research and TargetingDo you currently export your products? Yes No If yes, which markets do you export to?Have you conducted in-depth market research for potential export markets? Not at all Extensive research Target Market UnderstandingHave you identified the demographic your product appeals to in the target market ? Yes No Partially (e.g., age, income level, or lifestyle preferences)Have you considered cultural preferences or differences that might impact how your product is received? Yes No Partially (e.g., design, function, packaging)Have you assessed the economic environment of the target market ? Yes No Partially (e.g., financial stability, purchasing power, major industries)Competitive AnalysisHave you segmented your target audience ? Yes No Partially (e.g., by income, age, industry, or preferences)Can your product offer a unique value proposition compared to competitors in the market? Yes No Customer SegmentationHave you identified your competitors in the target market and their key strengths? Yes No Partially Positioning and StrategyHave you considered which distribution channels will work best for your product? Yes No Partially (e.g., direct sales, partnerships, e-commerce)Have you decided how to position your product in the market ? Yes No Partially (e.g., premium, budget-friendly, eco-friendly)Cultural Fit and AdaptationHave you considered if your product requires adaptation for cultural or legal reasons in the target market? Yes No Partially (e.g., design changes, packaging, labeling)?Importance of Market ResearchOn a scale of 1-5, how important do you think market research is for successful exporting? Not important Extremely important What barriers, if any, have prevented you from conducting market research so far?Awareness and Next StepsAre you aware of tools or platforms (e.g., Access2Markets, local trade agencies) to help you conduct market research? Yes No Would you like to receive guidance or training on how to perform market research effectively? Yes No Branding and MarketingDoes your company have a well-defined brand identity, including a logo, tagline, and consistent visual style across all marketing materials? Yes No Have you participated in any international trade fairs or B2B events? Yes No Have you developed a marketing strategy tailored to your target export markets, including digital marketing, social media, and advertising? Yes No Do you have a public relations (PR) strategy to build brand awareness in international markets Yes No (e.g., media coverage, press releases, industry publications)Have you localized your marketing materials (e.g., website, brochures, product descriptions) to match the language and cultural preferences of your target export markets? Yes No Operational and Financial CapabilityWhat is your company’s monthly production capacity (pairs of shoes or leather goods)?Do you have the financial resources to invest in scaling production for export orders? Yes No Have you estimated the total costs associated with exporting, including:Production scaling? Yes No Certification and compliance requirements (e.g., REACH, ISO, CE marking)? Yes No Export documentation and customs fees. Yes No Shipping, insurance, and logistics costs? Yes No Have you secured financial resources or funding to cover pre-export and post-export expenses, such as:Pre-production costs (e.g., raw materials, labor)? Yes No Marketing and promotional expenses for entering new markets? Yes No Payment delays or credit terms for international buyers? Yes No Are you aware of funding or financing opportunities available to support exports (e.g., grants, bank loans, government incentives)? Yes No Have you performed a break-even analysis for your export operations to determine:Minimum order quantities required for profitability? Yes No Pricing strategies to cover costs and remain competitive? Yes No Pricing strategies to cover costs and remain competitive? Yes No Do you have a contingency plan for managing risks such as:Currency exchange fluctuations? Yes No Payment delays or defaults by international buyers? Yes No Unexpected increases in export-related costs (e.g., tariffs, logistics)? Yes No Financial Monitoring and ReportingDo you have a system in place to track and monitor export-related financial transactions and profitability? Yes No Would you like guidance on financial planning and risk management for exporting? Yes No Product ReadinessWhat types of products does your company produce? Leather footwear Accessories Raw leather processing Other Are your products compliant with international quality standards (e.g., ISO, CE marking)? Yes No Do you use sustainable materials or processes in your production? Yes No Does your company have an internal traceability system in place to track the origin of all materials and components used in your final products? Yes No Does your company policy require suppliers to provide information about the origin of the material being supplied? Yes No Does your company policy require suppliers to declare that material is not sourced from endangered or environmentally sensitive regions? Yes No Supply Chain and Resource ManagementAre your suppliers reliable and capable of meeting export order requirements? Yes No Do you have a list of restricted substances and their limits in your products or have your customers specified their restricted substances specifications? Yes No Do you have documentation or evidence to show the facility is operating within its permit limits? (such as a copy of an operating permit, a water discharge permit, an air emissions permit, etc.) Yes No Do you measure the quantity of effluent generated from the tannery operations? Yes No Compliance and Legal RequirementsDo you have the necessary export documentation (e.g., export licenses, certificates of origin)? Yes No Are you familiar with customs regulations for your target markets? Yes No Digital and Technological ReadinessDo you use any digital tools for production management (e.g., ERP, CAD)? Yes No Is your company’s website optimized for international clients? Yes No Sustainability and Corporate Social ResponsibilityDoes your company have a system in place to monitor compliance with local labor laws? Yes No Are your labor practices aligned with international standards? Yes No Do you have a person in charge of monitoring compliance with labour law in your company? Yes No Do you use recycled or eco-friendly materials in your products? Yes No If your organisation buys raw material or buys part-processed material (i.e. wet blue, wet white, crust), do you consider the environmental responsibility of the suppliers you purchase material from.? Yes No Do all personnel use appropriate personal protective equipment (PPE)? Yes No Have you done a risk assessment on your premises and implemented appropriate policies (listing of possible emergency situation, up-to-date emergency plan, evacuation procedures, etc.)? Yes No Do you have written procedures on disciplinary actions in the workplace, based on law, available to all workers or relevant stakeholders? Yes No Do you keep records of all workers? Yes No Do you pay the minimum wage (or more), as set by the government for every worker and in line with the minimum reference? Yes No Do you keep records of hours worked by all workers (day labourers, temps and permanent staff)? Yes No Do you have a person monitoring national and international law on environmental practices? Yes No Did you start implementing requirements of the EUDR regulation? Yes No Challenges and Support NeedsWhat are the biggest challenges your company faces in exporting? Lack of demand High production cost Market Research Other What kind of support would help your company export more effectively? Funding Training Market Research Other
